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LiveWire Group, Inc. (LVWR)·Q1 2025 Earnings Summary
Executive Summary
- Q1 2025 revenue was $2.74M, down 43.9% YoY and down 74.5% QoQ, with operating loss improving to $20.7M from $30.4M YoY on sharp OpEx cuts; net loss narrowed to $19.3M from $23.6M YoY .
- Management withdrew 2025 unit guidance and lowered full-year operating loss target to below $60M (≈$59M) from $70–$80M; cash burn target cut to $49M from ≤$60M, reflecting aggressive cost actions and focus on sustainability .
- Segment trends: Electric Motorcycles units fell to 33 (from 117), revenue to $0.4M; STACYC units fell to 1,970, revenue to $2.3M; STACYC softness tied to supply chain and distributor declines, while Electric Motorcycle OpEx reductions drove better operating loss .
- Stock narrative catalysts: guidance withdrawal (uncertainty), improved loss/cash burn outlook (positive), European market expansion (Poland, Portugal, Finland, Belgium), and first fleet customer wins (St. Cloud Police) .
What Went Well and What Went Wrong
What Went Well
- Consolidated operating loss improved by $9.7M YoY (to -$20.7M), driven by a $7.8M decrease in selling, administrative and engineering expense from headcount streamlining and cost actions .
- Management lowered FY25 operating loss target to below $60M (≈$59M) and cash burn to $49M, signaling confidence in cost discipline and reduced cash usage versus prior targets .
- Strategic progress: entry into four European markets and launch of S2 Alpinista; first fleet customers secured (“thank you Police Department of St Cloud, Florida for your trust and business,” said CEO Karim Donnez) .
What Went Wrong
- Demand softness: Electric Motorcycle units declined to 33 (from 117) with revenue down 66% YoY; STACYC units down 33% with revenue down 38% YoY .
- STACYC faced supply chain delays, less favorable product mix, and decreased third-party distributor sales, pressuring segment revenue and limiting recovery despite reduced advertising spend .
- Non-operating tailwind moderated: change in fair value of warrants and interest income declined YoY, reducing non-operating benefits versus prior-year levels .
Financial Results
Headline Metrics (Consolidated)
Notes: Margins computed from cited revenue and EBIT/net loss.
YoY Comparison (Q1 Only)
Segment Breakdown (Q1)
KPIs and Operating Drivers
Guidance Changes
Earnings Call Themes & Trends
Management Commentary
- “Expenses are down by over 30% compared to the prior year same quarter… We opened four new countries in Europe and introduced LiveWire S2 Alpinista… and secured our first fleet customers” — CEO Karim Donnez .
- “LiveWire now expects operating losses of approximately $59 million and a cash burn of $49 million… Harley-Davidson does not plan to provide additional investments into LiveWire beyond the line of credit… up to $100 million” — HOG CEO Jochen Zeitz .
- “On a unit basis, LiveWire reported sales of 33 units in Q1… The uncertain macro environment is weighing on the consumers’ discretionary appetite for early-stage EV products” — HOG CFO Jonathan Root .
Q&A Highlights
- HDFS strategic exploration: Management clarified no imminent sale; evaluating a structure to demonstrate premium value and secure long-term funding optionality while maintaining strategic benefits .
- Tariffs: Largest exposure from China’s 145% duties; mitigation via shipment timing, supply chain diversification, cost controls, potential pricing actions; guidance withdrawn amid fluid policy landscape .
- Model-year cadence: Shift to fall launch beginning with some MY26 models; aim to extend season without loading dealers; inventory reduction remains a priority .
- Pricing/promotions: Competitors discounting; LVWR/HOG pursuing targeted promotions; pricing/mix sensitivity acknowledged given high-ticket discretionary dynamics .
- LiveWire path to sustainability: Continued BOM and cost cuts, focus on segments/markets where EV can “better shine”; internal goal to improve contribution margin .
Estimates Context
- S&P Global consensus for Q1 2025 was unavailable for EPS and revenue; we could not retrieve estimate counts or mean values to benchmark a beat/miss. Values retrieved from S&P Global.*
- Actual Q1 2025 revenue: $2.74M . EPS: ($0.09) . Without consensus coverage, estimate revisions are likely to focus on lower OpEx trajectory and reduced FY25 loss/cash burn guidance.
Key Takeaways for Investors
- Cost execution is the near-term story: LVWR’s >30% OpEx reduction and improved loss/cash burn targets are tangible positives against weak demand .
- Demand remains the core risk: Heavyweight 2-wheel EV adoption is slower than anticipated; Q1 units and revenue declines underscore sensitivity to macro and incentives .
- Guidance reset is double-edged: Withdrawal of unit guidance adds uncertainty, but tighter FY25 loss/cash burn targets improve runway and discipline .
- Segment dynamics matter: STACYC’s supply chain/distributor challenges weighed on revenue; watch resolution and new product timing to support topline stabilization .
- Strategic optionality: HOG’s stance on no additional investment beyond the LOC means LVWR must execute cost/control and potentially seek external capital; any structure affecting HDFS may indirectly influence funding economics .
- Geographic expansion and fleet wins could seed demand: New EU markets and fleet customers provide footholds; monitor order momentum and repeat purchases .
- Trading lens: Near-term volatility likely around tariff developments and unit visibility; positives are cost cadence and improved FY25 loss outlook—position sizing should incorporate execution on supply chain and any external capital signals .
*Values retrieved from S&P Global.